Trade Shows & Exhibition Stands For Businesses: Why Bother?

Exhibiting your products/services at a trade show is a great way to promote your business to a receptive audience. It offers the opportunity to meet with customers from different industries and generate leads for your business. There are numerous benefits to participating in trade shows or exhibitions, some of which are listed below:

• Trade shows offer the opportunity to meet with customers face to face, understand their needs and design future services or products to suit their needs.

• Trade shows provide the opportunity to meet competitors and potential partners; assess the market to see what offerings are available; and expand your supplier base, all of which can help improve the standing of your business.

• Trade shows can also support the launch of new products and services by generating a high level of awareness and feedback amongst potential customers, which can influence future product designs.

To ensure successful exhibition requires planning. Exhibition stands should be built to stand out. Big, bold and elegant designs that catch the eye of customers should be employed to ensure your business makes an excellent first impression in the minds of its audience. An exhibition stand will position your business in the hearts of customers. It does not matter where your business is located, you should be able to choose stands companies in different cities so that you can deliver the ultimate experience no matter where you choose to hold your trade show.

Here are some quick tips to help with preparing for the day:

• Use graphics in the form of logos, colourful backgrounds and imagery to get attention. If you’re a small business without the resources to get professional designers on board, seek out the services of a graphic designer to get your message out in the most attractive form possible.

• Ensure whatever stand design you opt for is cost-effective and customisable so that it can be reused across multiple events in various locations

• Organize where customers will sit based on the length of the average conversation you expect to have with each customer. Ensure there’s enough space for attendees to browse your services/products or sit, if they need to.

• Use lighting to emphasize your messaging. Spot lighting and LED backlit displays are quite popular and can help make graphics stand out

• Don’t forget to promote your trade show/exhibition on social media before the day. This will ensure you receive enough traffic on the day and can also help build up enthusiasm amongst prospective customers prior to the event

• Prepare giveaways before the day. Business cards, magnets and pens are popular examples of souvenirs potential customers can take away on the day to serve as reminders of your brand name. Gift certificates are also a great giveaway prospective customers would appreciate

• Remember to get help. You don’t have to do it all by yourself. You may need to hire assistants on the day to ensure visitors are not unnecessarily delayed, especially if you envisage a considerable churn of visitors. It never hurts to be prepared.