Key Tips On Food And Beverage Labelling For US-Based Businesses

If you are a small business owner with a food or beverage product, then chances are you know that having an appropriate grasp of the ins and outs of properly labeling your products is a must. Of course, if this is your first foray into marketing your own product, it can be intimidating and confusing. 

This article discusses the key points you should understand.

1.     Be Aware Of FDA Guidelines

If you’re in the US, you will need to have a full understanding of FDA guidelines for beverage and food labeling.

The FDA has very specific guidelines on how to appropriately label beverage and food items. First of all, you should be aware that acquiring some beverage labeling software could be a tremendous asset for you. Secondly, the FDA has published a piece of literature called the Food Labeling Guide that will quickly become your bible for all of your food and beverage endeavours. The Food Labeling Guide provides information on graphics, label placement, health claims, nutrition labeling, and much more information. Additionally, there are several rules you must abide by when labeling your product. First, the FDA expects you to include Nutrition facts, ingredients, a "statement of identity", allergen risks, and the claims on the food label.

2.     Validate The Information On Your Labels

Besides ensuring you follow all the requirements of the FDA, you also want to make sure that all of the information on your labels have been fully validated and are completely truthful. Simply put, you need to make sure that the information you have placed on your labels is accurate. For example, if you have a product that is being marketed as a six-ounce program, then it had better be a six-ounce product.

Additionally, you will want to make sure that you follow a guidebook called The Food Standards and Labeling Policy Book for all of the descriptions of your product. 

3. Be Aware Of The Latest Labelling Design Trends

There are currently a number of unique label design trends right now. Some of the most popular ones would be labels that are either health-conscious or simply just clean. Additionally, if your product is organic and has several "better for you" ingredients, then by all means, you should communicate this on the label. Making sure you have a solid color palette to appeal to your target audience is an excellent start as well. Finally, when it comes to labelling, you really can’t be too transparent. It’s better to err on the side of caution in this area for sure. 

4. Make Sure Your Equipment & Efficiency Standards Are High 

Of course, you should only pick the best labelling equipment for your food or beverage. You want to make sure it is appealing to your consumers both in-store and when they take it to their homes. You will generally have the option of either print and glue technology; or film-based technology.