Steps To Choosing A Business Name That Works

We’ve all seen business names that make us smile. We’ve also seen business names that leave us stumped. If you don’t learn how to choose a name for your small business that works, it can end up becoming a problem. You want to make it easy to market your business and attract customers. It’s why paying attention to your business name is so crucial.

The name you choose for your small business is important. It will be your identity. Once you choose a name, there’s no going back. It’s the first step to take before choosing a logo or colour scheme.

So, what goes into a name? You have to learn how to choose a name for your small business that will allow you to succeed.

Tell a story that people can remember so that your business has an instant brand. When there’s some character to your business, it makes it easier to brand. You can tell a story about who you are, how your business came to be, and why you chose the name you did. It can be a great way for people to remember who you are and why they want to do business with you.

Your business name should give at least a hint of what you do. A free business name generator such as Looka can help you be creative with your word choices. There’s no need to be boring. Have some fun with alliteration. Choose a phrase that is commonly used within the industry. When your business name is fun, it’s easier for people to remember it – and that means half your marketing battle is won.

1. Decide On A Name & Website Name Combo

You want as much business as you can get. When your name and website name match, it’s easier for potential customers. Ease of use can bring you more business – and prevent potential customers from stumbling on competition along the way. You can simply slap a .ONLINE to the end of your business name and be done with it. Your name should ideally lead potential customers to your website. Make it easy for them.

2. Follow Basic Advice

When deciding on a website name, don’t rush it. There are a few tips you’ll want to consider so that it’s easy for people to remember your website address (and know how to type it out).

• Choose a top-level domain (TLD). Much to contrary belief, .com isn’t your only option. Since there are hundreds of millions of domains registered, you have to get creative without losing a TLD. It’s why .ONLINE is an option to explore. It gives you the power to have a great website address without having to compromise.

• Don’t add numbers. It may be tempting to slap on a few numbers to the end of the web address name that you actually want. This is not an email address. Numbers will only make your web address look like spam and make it harder for people to remember it.

• Keep it simple. You should try for no more than three to five words for your business name and no more than 15 to 20 characters. Otherwise, it’s not only harder to remember but can be harder for you to incorporate on letterhead, employee clothing, business cards, and more.

3. Get Feedback From Friends, Family & Potential Customers

What you think sounds like a great name may not be. What if you chose a name that’s offensive without even realizing it?

Choosing a name for your small business is not something you should do alone. Narrow down the list to two or three options and then share it with friends and family members. Talk to potential customers to see what they have to say. You may get some useful feedback to help you find a name you really like.

It’s important to remember that the name is going to be with you throughout the life of your business. If you don’t like the name in a year or two, it can be a costly problem. Rebranding is not something you want to do if you can avoid it. By spending a bit more time contemplating the name of your small business, you’ll be sure that it’s a good fit from the beginning.